Betty Low has been a journalist all her life but she is best known for her entrepreneurial ideas and understanding of the finance and business issues of her subjects.
After gaining a BA in Modern European History at Harvard University (where she worked in the news room of WHRB) she moved to London and worked in the business unit of The Economist where she developed a strong understanding of identifying significant trend data. At that time she also studied evenings for a further degree at the University of London’s Birkbeck College from which she received an MSc in economics.
She did freelance editing and business writing until she co-founded Southside Magazine in 1983. Southside, a lifestyle monthly magazine for those living in South and South-west London, became known as one of the first publications which recognised that its readers were its
brand and that brand development extended the value of the core product. Southside Publishing grew rapidly and in 1987 Betty and her partner decided to focus on raising their young families and sold the business to a large publishing company.
In 1993 she returned to publishing by working on the launch issue of Business Travel World where she became editor a year later. She stayed as editorial director of the title with responsibilities for developing a strong conference programme and the legendary Awards until Emap sold the title to another publishing company in early 2009.
She was honoured at the 2007 Business Travel Journalism Awards for her outstanding achievement to business travel journalism.